A City Divided - A Documentary of Rivals USC and UCLA, Coming Together for a Greater Cause: Cancer Research (featured on the Petros & Money / Fox Sports radio show)

Details: 

As the charitable beneficiary, Kure It is excited to announce the filming of A City Divided, a documentary highlighting the longstanding rivalry between the football teams of the University of Southern California and the University of California – Los Angeles. Kure It will equally donate all proceeds from the film to the USC and UCLA medical centers for cancer research.

There are many college football rivalries; however, the USC/UCLA rivalry remains unique since the schools share the city of Los Angeles, with only 12 miles of separation. A City Divided will feature the most memorable moments in the schools’ rivalry, with personal accounts from coaches, players and fans.

The movie is being filmed by Emmy Award winners Jack Baric and Barry O’Brien. The goal of the project is to unite students, alumni and fans of both schools in the mission of funding innovative cancer research.

Money donated to cancer research includes half the profits from the film’s DVD sales, all of the net proceeds from the red carpet film premiere and 15% of the overall budget for the film project.

If you would like to help with supporting the project in any way, please send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it