What started as grassroots fundraising efforts for City of Hope by Barry Hoeven in 2007, the idea to officially establish Kure It, Inc. as a nonprofit came after Barry recognized there was a grave disconnect between the number of people afflicted with kidney cancer and the amount of funding and research being conducted to find a cure. In January 2010, Kure It, Inc. was established as an independent non-profit 501(c)(3) organization; allowing for a broader range of research opportunities resulting in a greater impact. In honor of Mr. Hoeven’s daily inspiration – Kure It is spelled with a “K” to represent kidney cancer. In June of 2016, Barry passed away after an 18 year battle with Kidney Cancer. Today, Kure It continues on striving each day to Fight for a Kure by granting funds to innovative research projects for underfunded cancers at leading cancer centers around the United States and beyond.